Crossfit Gym Business Plan Template

In recent years, CrossFit has surged in popularity, attracting fitness enthusiasts from all walks of life who are eager for a challenging and community-driven workout experience. As the demand for high-intensity training continues to grow, many entrepreneurs are seizing the opportunity to open their own CrossFit gyms. However, launching a successful fitness facility requires more than just a passion for fitness; it demands careful planning, a keen business sense, and a commitment to building a supportive community. In this article, we will explore the essential steps to help you turn your dream of owning a CrossFit gym into reality, from understanding the fundamentals of the business model to creating an engaging environment that fosters both individual and collective success. Whether you’re a seasoned CrossFit athlete or a business-savvy individual seeking a new venture, this guide will provide you with the insights you need to embark on your entrepreneurial journey in the world of functional fitness.

The global fitness industry has experienced substantial growth over the past decade, with the CrossFit segment emerging as a significant player within this market. As of 2023, the global fitness market is estimated to be worth over $100 billion, with a notable increase in interest in functional fitness and high-intensity training formats. CrossFit, characterized by its community-driven approach and varied workouts, has contributed to the diversification of fitness offerings, appealing to a broad demographic. One of the key trends driving the popularity of CrossFit gyms is the increasing consumer preference for group training and community-based fitness experiences. Many individuals are seeking not just workouts but also a sense of belonging and support from fellow fitness enthusiasts. This trend has encouraged the proliferation of CrossFit affiliates, with thousands of gyms operating worldwide. The sense of community, coupled with competitive elements, motivates members to engage more consistently and commit to their fitness journeys. Additionally, the rise of digital media and fitness technology has influenced the CrossFit market. With the growth of social media platforms, CrossFit athletes and enthusiasts share their experiences, workouts, and results, enhancing brand visibility and attracting new members. Furthermore, the integration of wearable technology and fitness apps is providing gym owners with innovative ways to track member progress, enhance engagement, and tailor workouts to individual needs. Another notable trend is the increasing focus on health and wellness, accelerated by the global pandemic. More people are prioritizing their health and fitness, leading to a surge in gym memberships and a growing acceptance of fitness as a lifestyle. This shift presents an excellent opportunity for new CrossFit gyms to establish themselves in the market, especially in underserved areas. As the industry continues to evolve, gym owners should also be aware of the importance of offering additional services, such as nutrition coaching, personal training, and wellness programs, to attract and retain members. Emphasizing a holistic approach to fitness can differentiate a CrossFit gym in a competitive landscape. In summary, the global market for CrossFit gyms is on an upward trajectory, driven by trends favoring community engagement, digital integration, and a heightened focus on health and wellness. Entrepreneurs looking to enter this market should capitalize on these trends to build successful and sustainable CrossFit businesses.

Identifying the target market is crucial for the success of a CrossFit gym business. This demographic typically includes a diverse range of individuals who share a common interest in fitness, community, and personal improvement.
1. **Fitness Enthusiasts**: This group often comprises individuals who are already engaged in fitness activities and are looking for a new challenge. They appreciate high-intensity workouts and are familiar with functional training. This demographic can include both men and women aged 18 to 45, often with a focus on those who are already active in gyms or sports.
2. **Health-Conscious Individuals**: Many potential members are individuals who prioritize health and wellness. They may be looking for a supportive community to help them achieve their fitness goals, whether that be weight loss, muscle gain, or overall health improvement. This audience spans a broad age range, including younger adults and middle-aged individuals.
3. **Sports Enthusiasts and Athletes**: Those who participate in competitive sports or recreational activities often seek out CrossFit for its emphasis on strength, agility, and endurance. Athletes looking to enhance their performance or diversify their training regimen can be a significant segment of the target market.
4. **Professionals Seeking a Community**: Many people are drawn to the social aspect of CrossFit. Working professionals, especially those in urban areas, may be looking for a place to relieve stress and engage with like-minded individuals. This demographic often seeks a supportive environment that fosters camaraderie and motivation.
5. **Beginner Fitness Seekers**: Interestingly, CrossFit is also appealing to beginners who are seeking a structured environment to start their fitness journey. With proper onboarding and scaling options, gyms can attract those who may feel intimidated by traditional gym settings but are eager to learn and grow.
6. **Families and Parents**: As health trends continue to evolve, families are increasingly interested in fitness activities that can include all members. Offering family-oriented classes or kids' programs can attract parents who want to instill a love for fitness in their children while also pursuing their own health goals.
7. **Local Community Members**: Building relationships within the local community can help attract a loyal member base. Hosting events, workshops, or community service initiatives can engage local residents and create a sense of belonging that encourages membership. Understanding these segments and tailoring marketing strategies to address their specific needs and preferences will significantly enhance the potential for attracting and retaining members in a CrossFit gym.

When considering the establishment of a CrossFit gym, understanding the various business models available is crucial for long-term success and sustainability. A well-defined business model not only outlines how the gym will operate but also how it will generate revenue, attract members, and maintain profitability. **Membership-Based Model**: This is the most common model used by CrossFit gyms. Members pay a monthly fee for access to classes and facilities. Pricing can vary based on membership tiers, such as individual, couple, family, or student rates. Offering different payment options—monthly, quarterly, or annually—can also encourage longer-term commitments. Additionally, creating a tiered membership structure that provides various levels of access (e.g., basic access vs. unlimited classes) can cater to diverse customer needs. **Drop-In Fees**: Many CrossFit gyms also allow non-members to participate in classes on a drop-in basis for a fee. This model can attract travelers and locals who prefer not to commit to a full membership. Incorporating a punch card system for a set number of classes can incentivize casual attendees to try the gym multiple times. **Personal Training**: Offering one-on-one personal training sessions can significantly enhance revenue. This model allows coaches to provide individualized attention to clients, tailoring workouts to specific goals. Personal training can be sold in packages, which not only generates upfront revenue but also fosters member loyalty as clients work closely with trainers. **Group Classes and Specialty Programs**: Beyond regular CrossFit classes, gyms can diversify their offerings by including specialty classes such as Olympic weightlifting, endurance training, or yoga. These classes can attract a broader range of participants and provide additional revenue streams. Seasonal programs, such as boot camps or challenge competitions, can also drive engagement and increase membership during specific times of the year. **Corporate Wellness Programs**: Partnering with local businesses to offer corporate wellness programs can be an effective way to secure a steady stream of members. Companies often seek to promote health and wellness among their employees, and a CrossFit gym can provide tailored programs or discounts for corporate groups. **Retail and Merchandise Sales**: Selling branded merchandise—such as apparel, equipment, supplements, and fitness accessories—can serve as an additional revenue source. This not only boosts income but also helps in building a community identity among members. **Online and Hybrid Models**: In the wake of the pandemic, many fitness businesses have adopted online or hybrid models. Offering virtual classes, on-demand workout videos, or a subscription-based online training platform can expand your reach beyond the physical gym. This model caters to members who prefer to work out at home or those who may be unable to attend in person due to geographical limitations. As you consider these various business models, it's essential to conduct market research to determine which combination aligns best with your target audience and community needs. Developing a flexible approach that can adapt to changing trends in fitness and member preferences will position your CrossFit gym for sustained growth and success.

In the rapidly growing fitness industry, CrossFit gyms face competition from a variety of sources, including traditional gyms, boutique fitness studios, and other functional training facilities. To navigate this competitive landscape effectively, aspiring CrossFit gym owners need to identify their unique selling propositions and cultivate a distinct brand identity. One key aspect of developing a competitive advantage is understanding the target demographic. CrossFit often attracts a community-oriented clientele looking for more than just a workout; they seek a supportive environment and a sense of belonging. By fostering a strong community culture, gym owners can differentiate their facilities from larger, impersonal gyms. This can be achieved through regular community events, social gatherings, and member challenges that encourage interaction and camaraderie. Another avenue for gaining an edge is through specialized programming and personalized training options. Offering diverse class schedules, including different levels of intensity and specialized classes (like CrossFit for teens, seniors, or specific sports training), can appeal to a broader audience. Additionally, implementing a robust personal training program can cater to those who prefer individualized workouts or require extra guidance, further enhancing the gym’s appeal. Leveraging technology can also serve as a competitive differentiator. Utilizing fitness apps or platforms that track progress, schedule classes, and foster community engagement can enhance the member experience. Offering virtual classes or hybrid training options can attract a wider audience, especially in the wake of increased demand for flexible workout solutions post-pandemic. Quality of coaching is another critical factor. Recruiting highly qualified trainers who not only possess the necessary certifications but also embody the CrossFit ethos can build trust and credibility. Gym owners should prioritize ongoing education for their staff to ensure they remain knowledgeable about the latest fitness trends and coaching techniques. This commitment to quality can significantly enhance the member experience and retention rates. Lastly, effective marketing strategies play a vital role in establishing a competitive advantage. Utilizing social media platforms to showcase member success stories, promote community events, and share valuable fitness content can build brand loyalty and attract new clients. Collaborating with local businesses, participating in community events, and leveraging word-of-mouth referrals can also enhance visibility and credibility. By understanding the competitive landscape and strategically positioning their CrossFit gym, owners can create a unique identity that resonates with their target audience, ultimately leading to sustained success in a crowded market.

When embarking on the journey to establish a CrossFit gym, it’s crucial to navigate the myriad of legal and regulatory requirements to ensure compliance and safeguard your business. Here are the key considerations: **Business Structure** Firstly, you need to choose a suitable business structure. Common options include sole proprietorships, partnerships, limited liability companies (LLCs), and corporations. Each structure has different tax implications and liability protections, so it’s advisable to consult with a legal or financial advisor to select the best option for your goals. **Licensing and Permits** Operating a gym typically requires various licenses and permits. These can include a general business license, a fitness facility license, and possibly specific permits for health and safety compliance. Check with your local city or county government to understand the requirements in your area, as they can vary widely by location. **Insurance Requirements** Insurance is a critical component of risk management for any gym owner. Consider obtaining general liability insurance, professional liability insurance, and property insurance to protect your business against potential lawsuits, injuries, and property damage. Additionally, if you plan to hire employees, workers’ compensation insurance may be necessary. **Health and Safety Regulations** You must comply with health and safety regulations to ensure your gym meets the required standards for cleanliness and safety. This includes maintaining equipment, ensuring proper ventilation, and adhering to protocols regarding the handling of injuries. Regular inspections may be required, so familiarize yourself with local health codes and regulations. **Employment Laws** If you intend to hire staff, be aware of employment laws that govern wages, working hours, benefits, and workplace safety. This includes adhering to the Fair Labor Standards Act (FLSA), Occupational Safety and Health Administration (OSHA) regulations, and any local labor laws. It’s also essential to provide proper training and certifications for your trainers, especially in a specialized fitness environment like CrossFit. **Intellectual Property Considerations** As a CrossFit gym, you may want to consider trademarking your gym's name and logo. Additionally, if you plan to use CrossFit's branding or methodology, ensure you adhere to their licensing requirements and any agreements related to their intellectual property. **Client Contracts and Waivers** To protect yourself legally, it’s important to have well-drafted client contracts and liability waivers. These documents should outline the terms of service, membership agreements, and the inherent risks associated with participating in CrossFit workouts. Consult with a legal professional to ensure these documents are comprehensive and enforceable. **Compliance with ADA Regulations** Ensure your facility complies with the Americans with Disabilities Act (ADA) by providing accessible facilities and services to all clients, including those with disabilities. This involves not only physical accessibility but also considerations in your programming and services. By carefully addressing these legal and regulatory requirements, you can establish a solid foundation for your CrossFit gym, minimizing potential risks and focusing on delivering quality fitness services to your community.

When embarking on the journey of opening a CrossFit gym, securing adequate financing is crucial to cover initial startup costs and sustain operations until the business becomes profitable. Here are several financing options to consider:
1. **Personal Savings**: Using personal savings is one of the most straightforward ways to fund your CrossFit gym. This option allows you to maintain full control without incurring debt or sharing equity. However, it’s essential to assess how much of your savings you can comfortably invest without jeopardizing your financial security.
2. **Bank Loans**: Traditional bank loans are a common financing route. You’ll need a solid business plan that outlines your vision, market analysis, and financial projections. Be prepared to provide collateral and demonstrate your ability to repay the loan. Interest rates can vary, so it’s wise to shop around for the best terms.
3. **Small Business Administration (SBA) Loans**: The SBA offers loan programs specifically designed for small businesses, often with lower interest rates and longer repayment terms than traditional loans. These loans can be a great option if you qualify, but the application process can be lengthy and requires a thorough business plan.
4. **Investors**: Seeking out investors can be an effective way to raise capital. This could involve bringing in equity partners who are interested in the fitness industry. Presenting a compelling business plan and demonstrating potential for growth can attract investors who are willing to fund your venture in exchange for a share of the profits.
5. **Crowdfunding**: Online crowdfunding platforms allow you to raise small amounts of money from many people, often in exchange for rewards or early memberships. This method not only helps to raise funds but also builds a community of supporters who are invested in the success of your gym.
6. **Grants**: Researching available grants for small businesses or fitness-related initiatives can provide non-repayable funding. While competitive, grants can be a valuable source of capital if you meet the qualifications. Look for local, state, or federal programs that support health and wellness businesses.
7. **Equipment Financing**: Many fitness equipment suppliers offer financing options that allow you to lease or buy equipment with a manageable payment plan. This can help you reduce upfront costs while still equipping your gym with the necessary tools to attract members.
8. **Partnerships**: Forming a partnership with someone who shares your vision can also be an effective financing strategy. A partner can contribute capital, share operational responsibilities, and bring additional skills to the table, enhancing the overall potential of your business.
9. **Family and Friends**: While it can be risky to mix personal relationships with business, seeking financial support from family and friends can be a viable option. Make sure to clearly outline the terms of the investment or loan to avoid misunderstandings down the line. Consider the pros and cons of each financing option in relation to your specific situation, and don’t hesitate to combine multiple sources to achieve your funding goals. A well-thought-out financial strategy will help you lay a strong foundation for your CrossFit gym.

To successfully launch and grow a CrossFit gym, it's essential to implement effective marketing and sales strategies that resonate with your target audience. Here are several key approaches to consider: **Define Your Target Audience** Understanding your target demographic is crucial. Identify who your ideal members are—whether they are fitness enthusiasts, beginners looking to get in shape, or competitive athletes. Tailor your marketing messages to address their specific needs, interests, and pain points. **Build a Strong Brand** Creating a compelling brand identity is vital for standing out in a competitive market. Develop a unique logo, color scheme, and overall aesthetic that reflects the values and community aspect of CrossFit. Your brand should convey energy, inclusivity, and empowerment, attracting potential members who resonate with your message. **Leverage Social Media** Utilize platforms like Instagram, Facebook, and TikTok to showcase your gym's culture, success stories, and community events. Share engaging content such as workout videos, nutrition tips, and member testimonials. Engaging with your audience through regular posts, stories, and live sessions can foster a sense of community and encourage potential members to join. **Offer Free Trials and Promotions** Attract new members by providing free trial classes or limited-time promotions, such as discounted memberships for the first few months. This allows potential clients to experience the CrossFit environment and community firsthand without any commitment, which can significantly increase your membership conversion rates. **Host Community Events** Organize events such as open houses, competitions, or charity workouts to engage the local community. These events not only promote your gym but also create a sense of belonging and camaraderie among participants. Collaborating with local businesses for sponsorships or partnerships can enhance visibility and draw in a broader audience. **Implement Referral Programs** Encourage your current members to refer friends and family by offering incentives such as discounts on their membership or merchandise. Word-of-mouth marketing is powerful in the fitness industry, and satisfied members can be your best advocates. **Utilize Email Marketing** Build an email list from day one and keep your audience informed about upcoming events, special offers, and gym news. Regular newsletters can help maintain engagement with potential members and keep your current members motivated and informed. **Optimize Your Website** A user-friendly, informative website is crucial for attracting new members. Ensure your site includes essential information such as class schedules, pricing, and instructor bios, along with an easy-to-use sign-up process. Implementing SEO strategies can improve your visibility in online searches, directing more traffic to your site. **Collaborate with Local Influencers** Partnering with local fitness influencers or health enthusiasts can help amplify your reach. They can promote your gym through social media or host workout sessions, attracting their followers to your facility. By combining these strategies, you can create a strong marketing and sales foundation for your CrossFit gym, ultimately leading to increased membership, community engagement, and long-term success.

When embarking on the journey to start a CrossFit gym, effective operations and logistics play a crucial role in ensuring the business runs smoothly and meets the needs of its members. Here are key considerations for establishing robust operations and logistics for your CrossFit gym:
1. **Facility Management**: Selecting the right location is vital. The space should be easily accessible, have ample parking, and be large enough to accommodate various workout zones, including areas for weightlifting, cardio, and group classes. Additionally, ensure the facility complies with local zoning laws and safety regulations. Regular maintenance of the equipment and the space itself is essential to provide a safe and welcoming environment.
2. **Equipment Procurement**: Investing in high-quality equipment is critical for attracting members and providing effective training. Research suppliers and compare prices for essential CrossFit equipment, such as barbells, kettlebells, medicine balls, rowing machines, and assault bikes. Consider purchasing used equipment to reduce initial costs, but ensure it meets safety standards. Create a plan for routine maintenance and replacement of gear to keep everything in optimal condition.
3. **Staffing**: Hiring qualified coaches is paramount, as they will be the face of your gym and responsible for guiding members through workouts. Look for individuals with CrossFit certifications, experience in coaching, and a passion for fitness. In addition to coaches, consider hiring administrative and support staff to handle customer service, marketing, and day-to-day operations. Establish a clear training program for new hires to ensure consistency in instruction and adherence to your gym's philosophy.
4. **Class Scheduling and Programming**: Develop a diverse class schedule that caters to various fitness levels and goals. Offering a mix of group classes, personal training sessions, and specialty programs (like Olympic lifting or endurance training) can attract a wider audience. Implement an online booking system to streamline class sign-ups and keep track of attendance. Regularly assess class attendance and member feedback to optimize your schedule and programming.
5. **Member Management**: Utilize a membership management software to handle sign-ups, payments, and member communications. This system should allow for easy tracking of member progress, class attendance, and billing. Establish clear membership tiers and pricing structures, including introductory offers, monthly memberships, and drop-in rates. Creating a seamless onboarding process for new members can enhance their experience and increase retention.
6. **Supply Chain Logistics**: Beyond equipment, consider the logistics of other supplies your gym may need, such as cleaning products, first aid kits, and retail items (like branded apparel or supplements). Create a reliable supply chain to ensure you have necessary items stocked and readily available. Establish relationships with vendors to negotiate favorable terms and consistent delivery schedules.
7. **Marketing and Community Engagement**: To attract and retain members, develop a marketing strategy that highlights your gym’s unique offerings and community atmosphere. Utilize social media, local events, and partnerships with nearby businesses to boost visibility. Hosting community events or competitions can also foster a sense of belonging and encourage member engagement.
8. **Safety and Emergency Procedures**: Establish clear safety protocols to ensure the well-being of your members. This includes having first aid kits on-site, training staff in CPR and emergency response, and conducting regular safety drills. Clear communication about gym rules and expectations can help create a safe environment for all participants. By focusing on these operational and logistical elements, you can create a solid foundation for your CrossFit gym, ensuring it operates efficiently and meets the evolving needs of your members.

When embarking on the journey of starting a CrossFit gym, a well-thought-out personnel plan is essential to ensure smooth operations and a thriving community. The success of your gym heavily relies on the quality of your staff and their ability to create an engaging and motivating environment for members. First, consider the key roles needed within your gym. At the forefront, certified CrossFit coaches are crucial. They not only conduct classes but also provide personalized training, ensuring that members of all fitness levels feel supported and challenged. It’s important to hire coaches with a strong background in CrossFit and a passion for fitness, as well as excellent interpersonal skills. You may also want to look for coaches with specialty certifications, such as nutrition or Olympic lifting, to offer a more comprehensive experience. In addition to coaches, administrative staff will play a vital role in the daily operations of your gym. This includes front desk personnel who manage member check-ins, inquiries, and scheduling. Consider hiring someone with a strong customer service background, as they will be the first point of contact for potential and existing members. As your gym grows, you may want to add other positions such as a marketing coordinator to help promote your brand and manage social media. This role is critical for community engagement and attracting new members through targeted campaigns and events. Creating a culture of teamwork and continuous improvement is also essential. Regular staff meetings can help ensure everyone is aligned with the gym’s vision and values, while ongoing training opportunities will keep your coaching staff up to date with the latest in fitness and CrossFit methodologies. Implementing a thorough hiring process is vital to building a strong team. Clearly define job descriptions and expectations, and conduct interviews that assess both technical skills and cultural fit. Consider having potential hires lead a class or shadow an existing coach to gauge their teaching style and interaction with members. Lastly, nurturing a positive and motivating environment for both staff and members will foster loyalty and retention. Encourage open communication, recognize achievements, and create opportunities for staff development. By investing in your personnel, you not only enhance member experience but also create a dedicated team that contributes to the overall success of your CrossFit gym.

In conclusion, embarking on the journey to open a CrossFit gym can be an exhilarating and rewarding venture for fitness enthusiasts and entrepreneurs alike. By understanding the foundational elements—such as conducting thorough market research, developing a solid business plan, securing the right location, and fostering a strong community—you can set yourself up for success. Additionally, focusing on quality coaching, effective marketing strategies, and building a supportive environment will not only attract members but also encourage retention and growth. As you navigate the challenges of the fitness industry, remember that your passion for health and wellness will be the driving force behind your gym's success. Embrace the process, stay adaptable, and inspire others to achieve their fitness goals through the transformative power of CrossFit.

## Starting a CrossFit Gym Business Plan Starting a CrossFit gym can be an exciting venture, but it requires careful planning and execution. Below are step-by-step instructions on how to develop a comprehensive business plan for your CrossFit gym, along with a list of frequently asked questions (FAQs) to guide you through the process. ### Step-by-Step Instructions
1. **Research the Market** - Analyze the local fitness market to understand the demand for CrossFit. - Identify your target audience (age, fitness level, lifestyle). - Study your competition: other gyms, fitness studios, and their offerings.
2. **Define Your Business Concept** - Determine the unique selling proposition (USP) of your CrossFit gym (e.g., specialized classes, community focus, personal training). - Decide on the services you will offer (e.g., group classes, personal training, nutrition coaching).
3. **Create a Business Model** - Outline your revenue streams (memberships, drop-in fees, merchandise sales, workshops). - Consider different membership options (monthly, annual, family plans). - Set pricing strategies based on market research.
4. **Develop a Marketing Strategy** - Plan how you will attract and retain members (social media, local events, partnerships with local businesses). - Create a branding strategy (logo, colors, overall gym atmosphere). - Design a website and utilize SEO to reach potential clients.
5. **Draft a Financial Plan** - Estimate startup costs (location lease, equipment, renovations, permits, insurance). - Create a budget for the first year, including projected income and expenses. - Plan for cash flow management and potential funding sources (loans, investors).
6. **Choose a Location** - Identify potential locations based on accessibility, visibility, and demographic fit. - Consider space requirements (open floor plan for workouts, separate areas for personal training, storage for equipment).
7. **Obtain Necessary Licenses and Permits** - Research the legal requirements for starting a gym in your area (business licenses, health permits). - Register your business name and obtain liability insurance.
8. **Purchase Equipment** - Create a list of essential CrossFit equipment (weights, barbells, kettlebells, ropes, mats). - Research suppliers and budget for both new and used equipment.
9. **Hire Staff** - Determine staffing needs (coaches, administrative staff, cleaning crew). - Establish criteria for hiring certified CrossFit trainers and staff to maintain safety and quality.
10. **Launch Your Gym** - Plan a grand opening event to attract initial members and generate buzz. - Create a welcoming atmosphere that fosters community and engagement. - Implement a feedback system to continually improve services and offerings. ### FAQs **Q1: How much does it cost to open a CrossFit gym?** A1: Startup costs can vary widely depending on location, size, and equipment needs but typically range from $50,000 to $150,
000. **Q2: Do I need to be a certified CrossFit trainer to open a CrossFit gym?** A2: While it’s not legally required, having a CrossFit Level 1 Trainer Certificate is highly recommended to ensure credibility and safety. **Q3: What type of insurance do I need for a CrossFit gym?** A3: Common insurance types include general liability insurance, property insurance, and professional liability insurance to protect against injuries and claims. **Q4: How can I retain members in my CrossFit gym?** A4: Focus on building a strong community, offer personalized training, host events, and maintain high-quality coaching to keep members engaged and motivated. **Q5: What are some effective marketing strategies for a CrossFit gym?** A5: Utilize social media marketing, create referral programs, offer free trial classes, collaborate with local businesses, and engage with the community through events and workshops. **Q6: How do I handle competition from other gyms?** A6: Differentiate your gym by offering unique classes, excellent customer service, specialized programs, and building a strong community culture. By following these steps and addressing common questions, you can create a solid business plan for your CrossFit gym that will guide you through the initial stages of your entrepreneurial journey. Good luck!